Built for local service businesses

Stop
chasing
leads.

Ascend CRM gives local service businesses one system to capture, follow up, and close more jobs — without the tech headaches.

Start Growing See Our Services
300+
Businesses served
$2.4M
Revenue generated
10+
Years in marketing
18 days
Avg. time to first lead
Who we serve

Built for Service Based
Business Owners

🏠
HVAC
Service, install & maintenance
🔧
Plumbing
Residential & commercial
🏗️
Roofing
Repair, replacement & storm damage
🌿
Landscaping
Lawn care, design & seasonal
✨
Cleaning
Residential, commercial & specialty
🐛
Pest Control
Residential & commercial
💆
Med Spa
Aesthetics, wellness & beauty
⚡
Electrical
Residential & commercial
We solve real problems

Sound familiar?
We fix that.

Every service we offer was built around a problem we kept hearing from business owners just like you. Find yours below.

The problem
"I have no real system. Leads fall through the cracks and I'm running my business out of my head."
our solution
01

SaaS CRM

Do it yourself · $144/mo

Your all-in-one growth system. Capture every lead, automate your follow-ups, and manage your pipeline — so nothing ever slips through again.

  • Full CRM + pipeline management
  • Automated follow-up sequences
  • Review & reputation tools
  • 2 live training calls per week
  • One-time setup & onboarding
Get Organized Today
Most Popular
The problem
"I'm not getting enough leads. I don't know how to advertise or where to even start with paid ads."
our solution
02

Paid Meta Ads

Done for you · custom pricing

We handle everything — creative, copy, targeting, and optimization. You focus on doing the work. We keep your phone ringing with qualified leads.

  • Full ad account management
  • Creative & copy production
  • Audience targeting & retargeting
  • Monthly performance reporting
  • Landing page optimization
Start Getting More Leads
The problem
"I know my business can grow but I don't know how to build a real marketing strategy or what to focus on first."
our solution
03

Marketing Consulting

Done with you · from $2,500/mo

Work directly with Joshua as your Fractional CMO. We audit your business, build your strategy, and give you a clear roadmap to scale — without the guesswork.

  • Monthly 1-on-1 strategy sessions
  • Full marketing audit & roadmap
  • Offer + positioning development
  • Hiring & team structure guidance
  • Direct access to your strategist
Apply for Consulting
The process

From sign up to booked out
in 30 days

1
Book a discovery call
We learn about your business, goals, and current lead flow to recommend the right tier.
2
Get set up in 48 hrs
Your CRM is configured, pipelines built, and first automations live — fast.
3
Leads start flowing
Ads go live, organic content builds authority, and your CRM captures every inquiry.
4
Scale and ascend
As your business grows, move into higher-tier services for deeper strategy and support.
Joshua Munoz — Founder of Ascend CRM
JM
Meet the founder

Joshua
Munoz

Fractional CMO & Founder of Ascend CRM

Built by a Fractional CMO who's been in your shoes. For the past 10+ years, I've helped 6- and 7-figure service businesses grow with smarter marketing and simpler systems.

As a dad and business owner myself — someone who understands the value of time, clarity, and simplicity — I kept hearing the same problems from owners everywhere:

❌ "My CRM is outdated and clunky."

❌ "I'm juggling too many tools and nothing feels connected."

❌ "I'm spending way too much just to keep things running."

So I built the solution I knew entrepreneurs actually needed. Ascend CRM bridges marketing strategy and execution — one system, real guidance, no tech chaos.

If you're done juggling tools and guessing what to fix, you're in the right place. Let's simplify your systems and scale without the overwhelm.

Work With Joshua
In the field

Strategy delivered
in person

Joshua has spent years in the room with business owners — teaching, training, and building the strategies that become real revenue.

Joshua Munoz hosting a live marketing workshop
Live Training Workshop
Joshua Munoz presenting marketing strategy
Strategy Presentation
Client results

Real numbers from
real service businesses

4×
Increase in booked jobs/month

"We went from chasing leads in a spreadsheet to having our calendar fully booked two weeks out."

Marcus T.
HVAC company, Dallas TX
$18K
New revenue in first 60 days

"The Meta ads alone paid for everything ten times over. I wish I'd started sooner."

Carla M.
Residential cleaning, Atlanta GA
92%
Leads followed up automatically

"I'm not the one chasing people anymore. The system does it and I just show up to close."

Darius W.
Landscaping company, Phoenix AZ
What clients say

Real people. Real results.

From service businesses across the country — here's what working with Joshua and Ascend CRM actually looks like.

Karina
CEO — Klean Haven
Nicole
CEO — Posted Digital
★★★★★

"I cannot recommend Josh and Ascend CRM enough. I've had several overly expensive and disappointing experiences with other marketing companies. In just 2 months, Josh turned things around. He listened to our needs, gave us an excellent strategy, got us set up with Meta ads, and we are already seeing results."

TP
Traci P.
Founder — Hope For The Journey
★★★★★

"Josh's CMO consulting has been the business incubator I didn't know I needed! He streamlined my entire business in a flow that was easy to integrate, and his marketing tools and knowledge were far beyond what I would have envisioned for myself. Thanks to him I feel prepared for anything."

KM
Krystal M.
CEO — LAB Profile Consultant
★★★★★

"Josh took our Insurance Agency and launched us into the social media universe. He helped us understand what type of content works for our business and has an easy to understand approach — very personable. If you're looking to take your business to the next level, reach out to Josh."

DR
David R.
CEO — Protection Benefit Solution
★★★★★

"I would hands down, no questions asked recommend Joshua. I've been a consumer goods entrepreneur for over a decade and worked with countless teams that never delivered. Not only has Joshua delivered on his promises, he has blown me away for the first time in a very long time."

MM
Matthew M.
CEO — Denticheck
★★★★★

"Josh has a great team and is a great asset to our company. Very knowledgeable in everything they do and conduct business with the utmost honesty and integrity. If you need assistance from CRM development to marketing — I would not look any further."

JM
Jeremy M.
COO — Opulent
★★★★★

"The BEST company to take your branding from zero to 100% with their proven digital marketing methods for social media and advertising! Worth every dime."

MD
Marilee D.
Owner — Dose Moving
★★★★★

"Josh is amazing! And I can't recommend him and his CRM enough!"

SH
Stephanie H.
Owner — Max Capacity Agency
Simple, transparent pricing

Pick your starting point

Every tier includes full onboarding. No long-term contracts on SaaS. Cancel anytime.

Starter
$144
per month + one-time setup
  • Full CRM platform access
  • Unlimited contacts & pipelines
  • Automated follow-up sequences
  • Review management tools
  • 2x weekly training calls
  • Email & chat support
Get Started
Growth
Custom
CRM + Meta Ads retainer
  • Everything in Starter
  • Full Meta Ads management
  • Monthly ad creative & copy
  • Targeting & optimization
  • Performance reporting
  • Dedicated ads manager
Get a Proposal
Scale
$2,500/mo
Starting price · consulting + full stack
  • Everything in Growth
  • Monthly strategy sessions
  • Full marketing audit
  • Offer & positioning work
  • Hiring & team structure
  • Direct strategist access
Apply Now
Ready to ascend?

Your next 50 leads
are already out there

Book a free 30-minute discovery call with Joshua. We'll show you exactly where your biggest growth lever is — and what it would take to pull it.

Book a Free Call Email Us